Our Principles

	Authenticity Ten years of meticulous research & development to source the best green teas in Japan. We also aim to promote Japanese culture, making it accessible to everyone around the world.
	Organic We carefully select and source from the best pesticide-free tea fields to provide the highest quality organic green tea from Japan with a superior flavour to non-organic.
	Purity We provide the purest, healthiest, high quality green tea by working closely with the local tea suppliers.
	Sustainability Sustainability is essential for a good product and responsible material sourcing is a key for this project. Through the transparency of sourcing and manufacturing, we can provide assurance of integrity and commitment to sustainability.
	Traceability Traceability is important in order to maintain the safety and quality of our products. We ensure that only the best teas are presented from our fields to our customers.
	Mission Driven "The Art of Everyday" - we want to incorporate drinking green tea as a way of living, where everyday can be lived in a fulfilling way.
	Wabi Sabi The Japanese notion of seeing beauty in the imperfect. We want to promote a daily tea ritual and to adapt the notion of “Wabi Sabi” - accepting the way things are and seeing beauty in the imperfections and flaws of life.