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Matcha Pop Up at Frieze London

SAYURI to debut “SAYURI The Matcha Bar” Pop Up
London, October 2023 – SAYURI, your trusted brand of premium Japanese matcha and artisanal green teas, is excited to unveil our very first Matcha Pop Up at Frieze London taking place from 11th-15th October 2023. 

SAYURI The Matcha Bar is a joyful celebration of matcha's captivating beauty, myriad benefits, the artistry that goes into every cup, and a delightful menu that will tantalize your taste buds.



Here's a glimpse of the matcha magic we're bringing.

Savour Sayuri's Signature Matcha Latte and more: Immerse yourself in the world of matcha with our signature matcha latte. Prepared with meticulous care featuring our best-selling matcha “Ceremonial Organic Matcha Haru”, sourced from the lush foothills of Mt. Kirishima located 200m altitude – this matcha is vibrant green, creamy, and full-bodied. Our commitment to hand-whisking each latte with a chasen (traditional bamboo whisk) not only create the smoothest matcha, but showcase the time-honored techniques of Japanese tea culture.

Elevated Well-Being: Rich in antioxidants, L-theanine, and “green clean” caffeine – matcha promotes mental clarity, an invigorating boost of energy, and a sense of calm – perfect for exploring the Frieze Art Fair with heightened focus.

Delightful Tea Treats: Indulge in freshly baked matcha cookies (with vegan options), exclusively baked by Petersham Nurseries for this occasion. On offer will also be our indulgent hand-made chocolates infused with 10% organic matcha.

SAYURI's founder, Yuri Yureeka Yasuda, a certified tea sommelier and CEO of TOKYO ART OFFICE, is excited to share these facets of matcha with London’s art world, stating, "Our SAYURI popup bar is the perfect opportunity to invite conscious individuals to enjoy the best art over a cup of “qualitea”. At SAYURI, we see matcha as more than a drink; it's an elevating experience. Our mission is to make authentic Japanese matcha accessible and exciting for all – so you can sip, be mindful, and be your best self.”

A remarkable showcase of contemporary art over a fresh cup of matcha – don't miss the SAYURI’s Matcha Bar at Frieze London. FIND US next to booth H33. We look forward to seeing you there!

SAYURI is a contemporary green tea brand specialized in the finest Japanese matcha and teas. We work exclusively with the best organic family-owned tea farmers of Japan and never compromise on quality. We represent tradition and modernity, sophistication and simplicity, the beauty of daily moments and lifelong rewards. For us, it’s simple: we believe everyone would benefit from adopting a daily tea habit. SAYURI can be found at Harrods, Selfridges, Sotheby’s, Michelin restaurants and luxury hotels around the world.

About TOKYO ART OFFICE: TOKYO ART OFFICE is a company dedicated to fostering cultural exchange through art. With a focus on art consulting and liaison services, TAO actively works with art events, private and corporate collections, and cultural initiatives.

About Frieze Art Fair:
Frieze Art Fair is a globally acclaimed event that showcases contemporary art from around the world. It features a curated selection of galleries, artists, and innovative works, providing a platform for the exploration and appreciation of cutting-edge contemporary art. The fair offers a unique opportunity for collectors, art enthusiasts, and the public to engage with new developments in the art world & discover emerging talents.

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