London, October 2024 – SAYURI, renowned for its premium Japanese matcha and artisanal green teas, is delighted to announce that SAYURI The Matcha Bar is returning to Frieze London this year! to Frieze London. Following the overwhelming success of last year’s debut, we’re thrilled to bring the essence of matcha back to the world contemporary art world from 9th - 13h October 2024, at The Regent’s Park (Park Square West Entrance) .
SAYURI The Matcha Bar is a celebration of matcha’s rich heritage, its health benefits, and the craftsmanship that goes into every cup. Our immersive menu is designed to awaken your senses and elevate your experience at Frieze.
A Taste of the Matcha Experience:
Savour Sayuri’s Signature Matcha Drinks
Dive into the world of matcha with our signature matcha latte, prepared with care using our best-selling “Ceremonial Organic Matcha Haru.” Sourced from the lush foothills of Mt. Kirishima at an altitude of 200m, this matcha boasts a vibrant green hue, creamy texture, and full-bodied flavor, and is offered with a variety of milk options, including Oat Milk by Three Robins, Soya Milk by Bonsoy (made in Japan), Coconut Milk by Plenish, and Whole Milk. In addition, we are introducing a refreshing Matcha Tonic, a sparkling fusion of matcha and Indian Tonic Water by Double Dutch Tonic.
Elevated Well-Being
Matcha is more than just a beverage - it’s a mindful ritual. Rich in antioxidants, L-theanine, and “green clean” caffeine, matcha promotes mental clarity, offers a refreshing boost of energy, and induces a sense of calm—ideal for exploring the Frieze Art Fair with focused serenity.
Exquisite Matcha Treats
We are excited to present our collaboration with Barnaby Bars, introducing the playful handmade “BONSAI” chocolate bar - a delightful blend of matcha, blueberry jam, and shortbread, encased in rich chocolate. Our beloved Matcha White Chocolates, a crowd favorite at last year’s popup, will also return - handmade in East Sussex featuring SAYURI’s Ceremonial Everyday Organic Matcha. Along with our Vegan Matcha Cookies with white chocolate and macadamia nuts. Visitors can enjoy a special combo offer, pairing our matcha drinks with these decadent sweets.
SAYURI’s founder, Yuri Yureeka Yasuda, a certified tea sommelier and CEO of TOKYO ART OFFICE, is excited to share these facets of matcha with London’s art
world, stating, "Our SAYURI popup bar is the perfect opportunity to invite conscious individuals to enjoy the best art over a cup of “qualitea”. At SAYURI, we see matcha as more than a drink; it's an elevating experience. Our mission is to make authentic Japanese matcha accessible and exciting for all – so you can sip, be mindful, and be your best self.”
A remarkable showcase of contemporary art over a fresh cup of the finest matcha. Visit SAYURI’s Matcha Bar at Frieze London between booths D10 and D11. We look forward to seeing you there!
About SAYURI:
SAYURI is a contemporary green tea brand specialized in the finest Japanese matcha and teas. We work exclusively with the best organic family-owned tea farmers of Japan and never compromise on quality. We represent tradition and modernity, sophistication and simplicity, the beauty of daily moments and lifelong rewards. For us, it’s simple: we believe everyone would benefit from adopting a daily tea habit. SAYURI can be found at Harrods, Selfridges, Sotheby’s, Michelin restaurants and luxury hotels around the world.
About TOKYO ART OFFICE: TOKYO ART OFFICE is a company dedicated to fostering cultural exchange through art. With a focus on art consulting and liaison services, TAO actively works with art events, private and corporate collections, and cultural initiatives.
About Frieze London:
Frieze Art Fair is a globally acclaimed event that showcases contemporary art from around the world. It features a curated selection of galleries, artists, and innovative works, providing a platform for the exploration and appreciation of cutting-edge contemporary art. The fair offers a unique opportunity for collectors, art enthusiasts, and the public to engage with new developments in the art world & discover emerging talents.
Website: www.sayuritea.com
IG: @sayuriteas
Sayuri Press, Sayuri London Ltd: info@sayuritea.com